As many of you may know, Leonardo Da Vinci painted the Last Supper using what artists call a “vanishing point.” If you look closely at this magnificent work of art, you might see that the lines, which are conceptually parallel, converge on the face of Jesus. If you were to place a ruler on a printed copy of the Last Supper, you could verify this fact. By using this technique, Da Vinci created a sense of volume and depth in his painting in effect creating a look of three-dimensional space.

Using the perspective created by employing a vanishing point and other techniques, we, like Da Vinci, can lend a sense of depth and volume to our otherwise flat designs. Overlapping elements in a logo, for example, gives the design a sense of depth. We might also blur some parts of the logo to make them appear farther away than sharply focused parts. If we use elements that are identical except in their sizes, we can make some of them appear farther away than others.

Why bother using these kind of techniques in logos and other graphic designs used for business? Obviously, a sense of depth and volume is not always necessary in an image. FedEx, for instance, has done just fine with a “flat” logo that has no depth or sense of volume. As usual, we need to consider the needs of you, the client, along with the needs of your clients. Some products are marketed to consumers who may favorably react to logos with depth and volume. Packaging companies, aerospace and aircraft businesses, and science-fiction booksellers immediately come to mind as companies that might wish to use designs that incorporate the 3D techniques described above. To find out, you need to research your market to see if consumers want to see such designs on your logo, ads, and letter head.

If you need 3D designs or flat designs on your logos, business cards, or flyers, FreeForAll Designs is willing and able to deliver. We've got the products to benefit your businesses and maximize your profits.

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