What are the characteristics of a good logo for your organization? While there may be very many ways to come up with a set of traits that make a logo effective, I've pared it down to the following seven:

1. Effectively Communicates – A good logo says what you want it to say. People who see the logo get the message you intend to convey.
2. Is Unique – Your logo needs to be distinctive to stand out from the crowd.
3. Is Timeless – Some of the best logos, such as the logo of ABC, stay much the same even if used for decades. You don't want your logo to be out of date next year!
4. Is Simple – Complicated artwork is fine for museums, but in the fast world of branding and marketing, you want to have a logo with as simple a design as possible. You want to represent your company with your logo rather than impress viewers with fine art.
5. Is Durable – In all probability, your logo will be used in more than one context. It's common for logos to be used on Web pages, signs, and business collateral such as envelopes and business cards. You should make sure your logo works on all these media.
6. Is Recognizable – When people see your logo, they should think of your organization right away if they already know about it.
7. Is Memorable – Obviously, you want a logo that people will remember years from now. A forgotten logo is no logo at all!
   

Make sure your logo has these traits, and you'll have a winner. I can create such a logo for you.